RETAIL RENAISSANCE IN 2024
This keynote explores how leading-edge technologies, particularly artificial intelligence (AI) and augmented reality (AR), are enabling retailers to achieve their most strategic objectives.
It delves into industry trends, strategies and patterns; explains case studies of how retailers are taking advantage of the unique features of these technologies; and provides recommendations of how to successfully step forward.
industry landscape
Key trends shaping the retail industry
“Retail customers will continue to be price-sensitive but will increasingly differentiate based on other factors, like customer experience, loyalty and in-store experience.”
Priorities, Strategies & Adoption
Key business priorities, the strategies to achieve them and artificial intelligence (AI) and augmented reality (AR) adoption within retail and cross-industry
“In 2024, 72% of all organisations, globally, were using AI within at least one business function, up from 55% in 2023 and 50% in 2022.”
Why AI & AR Are Essential
Unique features of AI and AR and case studies which demonstrate them
“AI has a set of five features which, collectively, make it truly unique from other technologies.”
How to Succeed
The factors that are vital to AI and AR strategic success
“When it comes to AI and AR, organisations face the dual pressures of fear of not acting and fear of failure. They know that they must play offense or risk being disrupted. They also know that they must play defence or risk losing trade secrets, customer trust, and their reputations”